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We believe in living authentically, exploring the unexpected, and celebrating nature’s simple power. Wellness is our second nature, and has been since 1959.
Our brand started when a group of independent thinkers set out to disrupt a quickly changing bath & body industry. Disenchanted by big companies and big chemicals, this group harnessed their free-spirited California mindset, leading them back to simple, safe, and gentler ingredients.
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